How do you start a wedding/events planning business? (UK)?

July 8th, 2011

I want to be a wedding coordinator/events planner.
I want to have my own business/shop that sells wedding dresses, occasion wear etc.
How do i go about starting this?

i have enrolled on a course to become a wedding/events planner as a start but how do i go about with a the business side of it like getting supplies etc?

3 Responses to “How do you start a wedding/events planning business? (UK)?”

  1. planner says:

    you need to contact wholesale suppliers of wedding items in your area and you need to contact wedding gown designers to arrange to purchase their gowns to resell in your shop.

    it is very expensive to start a business like this, so you need to have plenty of business capital to work with because it will cost you thousands of pounds to purchase your inventory and rent a shop to use. if each wedding gown costs you between L150 and say L500, you can see how much it will cost just to have 10 dresses and you will need to have dresses in various sizes and styles. plus it will also be necessary for your to pay for advertising. so be sure you have lots of money to start out with.

  2. Alice Liew says:

    Yes, first, you need to contact some reliable supplier who can provide you the service or goods for wedding.
    Second, set up a shop at a good place where most people come across.
    Third, choose the popular things to sell

  3. Karen C says:

    Most successful event/wedding planner spent a lot of time doing unpaid research, which then translates to experience/paid time down the road.

    I was an corporate event planner for many, many years. It’s an ongoing learning experience because ‘trends’ change constantly. To be able to ‘predict’ the next trend, you must really enjoy a broad spectrum of research.

    Things to study:

    Paint / decor color trends: People are influenced by advertising and this usually ‘tells’ what the color trends will be 1-2 years ahead. It’s not a big ‘overnight people’s choices change’, but rather a subtle move from one color/theme to another. Example: 2-3 years ago ‘Red’ was the big color for decor, wall paint. If you look at the weddings of that time, Red accented or Red/White wedding dresses became popular, red flowers, burgundy/silver. The whole Red spectrum of the color pallet became ‘popular’. The trend has now switched to pastels.

    Went from flower center pieces, table sparkles and flower petals, to tall glass vases with ‘coloured’ water (which has been banned in many venues due to staining of table coverings = ruined), fish in bowls, candles, etc. The current trend is organic decorations such as birch tree branches, leaves, etc. all decorated with LED lights … creates a nice ambiance without hazard.

    Instead of carrying the inventory, needing a seamstress for alterations, etc. affiliate yourself with a store(s) already in business. You can lose a lot of time and money trying to break into this area of the bridal market.

    The same as above goes for event planning. It is better to specialize in coordinating the gathering of all the supplies, than trying to purchase and manage them yourself. You should secure relationships with high/low end vendors. After much online research, meet with as many as you can to determine if the ‘fit’ is right for your company. Sometimes the best company in the world doesn’t mesh with you. If you don’t feel a personal connection to the Rep, chances are that is how the business relationship will go … sounds very ‘unbusiness’ like but experience has taught me to listen to my gut reaction.

    This is a very important aspect of event planning. ALWAYS use a professional, specialized in a specific ‘effect’. I once wanted to use (present to customer) an impressive specialty at an event ‘Pyro Centerpieces’. Thank goodness I researched it first …. the ceilings in venue I was using were considered ‘too low’ for this type of effect which the specialist informed me of immediately. He knew exactly which venues it could be used in as well as the special permits required. I used it in another event and while everyone was ‘wowed’, I was wowed at how much time went into all the paperwork and getting Fire Marshall Approval, expense of obligatory Fire Extinguishers, etc. Never used that one again and believe me, I was asked many times!!! FYI, the centerpiece looks like regular ‘flowers’. At a preset time, the flowers part in the center and rise up and blows flame like sparklers for about 3 minutes. It really is quite impressive but not worth all the hassles.

    Get at least 10 x 3″ binders and clear plastic ‘pocket’ pages. As you visit suppliers, put a copy of their brochure, any pictures you might have taken and most importantly, your notes in individual pockets.

    Initially the order does not matter. After collecting all this information, refine it down … Create ‘final’ binders based on high/low end materials &/or pricing, by specialization, by lead time (important)! Then create ‘Portfolio’ binders which you would show a potential customer such as

    WEDDING PACKAGE #1 ($5000+)
    This binder should contain 1-2 choices of flowers, table linen choices, table/theme decor … as well as an itemized price list of everything you are supplying (contracting) for this price.
    DO NOT PUT A COPY OF A SAMPLE CONTRACT IN THIS BINDER! It will give the impression of a pressure tactic sales pitch, rather than showing them their options.

    Every time you do an event, also ask for permission to photograph your work (before guests arrive) as well as define where/how you can publish these photos. These binders are continually updated to remain ‘current’ and left in your waiting area for people to browse through, as well as put on your website (with permission).

    It’s a lot of stress, a lot of time, a lot of legwork but I thoroughly enjoy my job … except when something goes wrong, lol

    Good Luck

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